WHAT WE BELIEVE IN

empowering creatives with technology

Our mission is to empower creatives with technology by bringing together  advancements in deep tech and the creative industries. 

We will give you access to leverage some of the latest innovations in
artificial intelligence to open up countless creative possibilities.

Who

our story

We have finalised the camera's core features with over 100 interviews and with 1,000 survey responses from photographers and content creator and industry experts

Professional Optics
Our camera will couple cutting-edge computational techniques with professional-quality optical systems, bringing the best aspects of DSLR, mirrorless and smartphone cameras together.

Featuring an interchangeable lens system and professional-grade sensors alongside a powerful modern processor with cutting-edge AI hardware acceleration, our camera will take photography into the 21st century and produce images with unprecedented quality.
Artificial Intelligence
Powered by hardware-accelerated artificial intelligence, our camera will be trained to understand the basic principles of photography by professionals.

It will intuitively understands the context of a scene ensuring every image is captured exactly as the photographer intends, with no details lost or moments missed. It will use artificial intelligence and computational techniques to give the photographer as much control as possible over their creative process.
Greater Control
Our camera will give photographers access to the underlying software allowing you to deeply customise your creative process and create captivating images, augmenting and enhancing the artistry of a photographer rather than attempting to replace it.

By bringing artificial intelligence on camera in real-time, our camera will challenge the meaning of photography in the 21st century and will question the relationship between a photographer and their technology.
join us
The future of photography is computation. If you want to challenge and change that future, please join us on our journey.