CEO, Vishal is a cultural data scientist for the creative sector. He worked at Sotheby's for 4 years as one of the company's first ever data scientists and has experience with creative ai. He studied an MRes in Data Science & Visualisation at The Bartlett, UCL, an MA in Art Business at the Sotheby's Institute of Art and a BSc in Applied Economics at the London School of Economics.

CTO, Liam is an expert in ai-accelerated hardware and software for creativity. He completed his PhD in Media & Arts Technology at Queen Mary University and a MEng in Engineering Sciences from Oxford University. He founded bela.io, a music device, for which he received a research fellowship from the Royal Academy of Engineering in London.

Vik is experienced in the financial and B2B customer service sector. He worked in Sales at JP Morgan for over 4 years, specialising in cross-asset class derivatives to a wide range of Institutional clients. Having completed the Chartered Institute of Investment (CISI) Certification and is currently a CFA level II candidate. He studied a BSc in Atomic & Particle Physics and Physical Chemistry at UCL.