Imagine if a DSLR and a smartphone had a baby

alice camera: 
an AI-accelerated computational camera for creatives

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our mission

We’re a group of creative technologists who are building a device made for modern photography.

We understand the needs of photographers and content creators and have set out to provide you with the tools you need to succeed for the next decade and century.

We are reimagining the camera as a computer designed from the ground up for modern photography.


empowering creatives with technology

Our mission is to empower creatives with technology by bring together the advancements in deep tech and the creative industries. 

We will give you access to leverage some of the latest innovations in
artificial intelligence to open up countless creative possibilities.

Professional Optics

Our camera will couple cutting-edge computational techniques with professional-quality optical systems, bringing the best aspects of DSLR, mirrorless and smartphone cameras together.

Featuring an interchangeable lens system and professional-grade sensors alongside a powerful modern processor with cutting-edge AI hardware acceleration, our camera will take photography into the 21st century and produce images with unprecedented quality.

Artificial Intelligence

Powered by hardware-accelerated artificial intelligence, our camera will be trained to understand the basic principles of photography by professionals.

It will intuitively understands the context of a scene ensuring every image is captured exactly as the photographer intends, with no details lost or moments missed. It will use artificial intelligence and computational techniques to give the photographer as much control as possible over their creative process.

Greater Control

Our camera will give photographers access to the underlying software allowing you to deeply customise your creative process and create captivating images, augmenting and enhancing the artistry of a photographer rather than attempting to replace it.

By bringing artificial intelligence on camera in real-time, our camera will challenge the meaning of photography in the 21st century and will question the relationship between a photographer and their technology.

about us

How we became

We are Photogram, a computational photography startup based in London. We specialise in AI-accelerated hardware and software for modern photography and for content creators.

We were founded on the Entrepreneur First LD12 cohort in July 2019 but have now incubated at UCL Innovation & Enterprise’s Hatchery and is part of the NVIDIA Inception Program for AI start-ups revolutionising industries. We are at the intersection of computer vision, artificial intelligence, IoT, as well as creativity, photography and consumer goods.

Our team


We were founded on the Entrepreneur First London 12 Cohort with the mission to empower creatives with technology. We are now at the UCL Innovation & Enterprise incubator at BaseKX in King's Cross, London.

Vishal Kumar

Founder & CEO

Vishal is a cultural data scientist for the creative sector. He worked at Sotheby's for 4 years as one of the company's first ever data scientists and has experience with creative AI. He studied an MRes in Data Science & Visualisation at The Bartlett, UCL, an MA in Art Business at the Sotheby's Institute of Art and a BSc in Applied Economics at the London School of Economics.


We're always looking for

Vik Kumar

Director & COO

Vik is experienced in the financial and B2B customer service sector. He worked in Sales at JP Morgan for over 4 years, specialising in cross-asset class derivatives to a wide range of Institutional clients. Having completed the Chartered Institute of Investment (CISI) Certification and is currently a CFA level II candidate. He studied a BSc in Atomic & Particle Physics and Physical Chemistry at UCL.

Liam Donovan

Founder & CTO

Liam is an expert in AI-accelerated hardware and software for creativity. He completed his PhD in Media & Arts Technology at Queen Mary University and a MEng in Engineering Sciences from Oxford University. He founded, a music device, for which he received a research fellowship from at Royal Academy of Engineering in London.

Our Story

deep tech startup for the creative industry

Since the summer of 2019, we have been working with some amazing partners.
The future of photography is computation. If you want to challenge and change that future, please join us on our journey.

Entrpreneur First

We were founded on the Entrepreneur First London 12 Cohort in July 2019

London & Partners

Accepted onto London & Partners Business Growth Programme in Dec 2019


Accepted onto NVIDIA's Inception programme for AI startups in Oct 2019

UCL Innovation & Enterprise

We've been incubated at UCL's Hatchery at BaseKX in King's Cross since August 2019

Digital Catapult

We joined the Digital Catapult's Machine Intelligence Garage Cohort in Jan 2020

The future of photography
is code

Devin Coldewey
Writer & Photographer, Techcrunch

get early access

register for our alpha campaign

Spring 2020